Social media advertisements and their influence on consumer purchase intention
نویسندگان
چکیده
Rapid rise in social media users has spawned a new form of advertising for businesses called advertising. Advertisers have long faced one the most important challenges: low consumer...
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ژورنال
عنوان ژورنال: Cogent Business & Management
سال: 2021
ISSN: ['2331-1975']
DOI: https://doi.org/10.1080/23311975.2021.2000697